I am an Associate Professor of the School of Communications. My teaching areas include communication research, public relations campaigns, international public relations, and strategic communication. I have also served UHM’s Public Relations Student Society of America (PRSSA), a pre-professional student organization headquartered in New York City, since 2015.
- PhD, Mass Communication, University of Florida, 2012
- MS, New Media, Syracuse University, 2007
- BA, Business Administration/Mass Communication, Sogang University, 2005
My research interests focus on political campaigns and public relations, strategic communication and media effects, as well as public relations in the age of social media. I have contributed to the theoretical development of agenda-building and agenda-setting theories that describe media and other information sources’ influence on people regarding what and how they understand certain topics. I have also demonstrated the usefulness of these theories in several communication contexts in the US and global world.